Your buyers today are not simply searching; they are asking and getting answers generated by AI. Generative AI platforms, including ChatGPT, Claude, Perplexity, Gemini, and Copilot are providing sophisticated, confident, and highly relevant recommendations. These tools are shaping supplier shortlists, validating trust signals, and influencing decisions before a buyer ever visits your website or engages with your sales team.
As these generative engines become the new front door to your brand, the stakes are higher than ever. If your brand doesn’t show up credibly in AI-powered answers, you may never even be considered.