The market demand, proven by the numbers
When we developed Aura, we grounded it in hard data about how rapidly buyer behaviour is evolving.
Thanks to AI overviews, 60% of searches are now complete without users clicking through to other websites.
Source: Bain & Company
In 2023, approximately 13 million American adults claimed to have used AI for search. This number is expected to rise to 90 million by 2027.
Source: Statista
AI searches have reduced organic web traffic by 15% to 25%.
Generative platforms themselves have scaled dramatically. ChatGPT, for example, attracts more than 1.8 billion visits every month, making it the fourth most-visited website in the world as of May 2025. Source: Similarweb
35% of businesses use AI to develop SEO-focused content strategies.
Source: Forbes advisor
58% of informational search queries trigger AI overviews as the top search results.
Source: Botify
These figures tell a clear story: generative AI is reshaping the path to brand discovery. If enterprise brands do not actively manage their presence in these new, conversational journeys, they will lose relevance and trust at precisely the moment buyers are making their first shortlist.
